Case studies

Real results, with the dates and numbers attached.

Innova Search is built with an AI search partner that has been doing this work for real estate agents across the U.S. The results below are from their clients: named businesses, live websites and dated measurements you can check yourself.

It's the same measurement platform and playbook we use for Innova Search clients.

Show results for

Real estate is live. We add an industry once its engagements have completed a full measurement window.

Real estate businesses measured: 15
Named by AI at least 6 times out of 10: 4
Searches where they show up on Google’s first page: 30+
Searches where they rank #1 on Google: 11

Real estate clients of our AI search partner. Google data pulled July 23, 2026.

Featured

From unknown to recommended.

Two engagements that show the whole arc: named in AI answers, and ahead of the national portals.

AI visibility · Doug Leibinger, Aspen, Colorado

AI named him in 40 of 59 buyer questions, across six AI tools.

Real buyer questions about Aspen were asked across Google AI, Gemini, Perplexity, Claude, Brave and Grok. In the latest check, AI named Doug in its answer to 40 of them. Thirty of those 40 questions never mention his name, so these are people asking who to hire, not searching for him by name.

Questions where AI recommended him include

“Best real estate team in Aspen, Colorado”
“Who is the best real estate agent in Aspen, Colorado?”
“I am relocating to Aspen, which real estate agent should I use?”
“Who should I use to sell my home in Aspen, Colorado?”
“Who are the best luxury real estate agents in Aspen?”
“Top rated real estate companies in Aspen, Colorado”

AI mentioned him 280 times in the same 30 days.
His earlier starting point was measured a different way, so we don’t claim a before-and-after number.

Aspen real estate questions where AI named Doug in its answer: 40 of 59Aspen real estate questions where AI named Doug in its answer
Of those questions didn’t mention his name. AI brought him up on its own.: 30Of those questions didn’t mention his name. AI brought him up on its own.
Of the time, AI named him when asked about Aspen real estate: 63%Of the time, AI named him when asked about Aspen real estate
Times AI pointed to his website as a source, in 30 days: 138Times AI pointed to his website as a source, in 30 days

AI results as of August 10, 2026Visit the live site

45-day launch · The Kink Team, The Woodlands, Texas

In ChatGPT's recommendations within the first 45 days.

A local team competing with Zillow, Realtor.com and HAR on every search. Within the first 45 days of work, ChatGPT began including The Kink Team when asked for top-rated real estate teams in The Woodlands, and the team moved into a leading Google Maps position for the area.

Days 1 to 15: a full check of how the web describes the team. Days 16 to 30: new area pages, neighborhood guides and market reports. Days 31 to 45: tracking Google, Maps and AI answers.
Visitors from Google rose 15% over 28 days and 8% over 90 days.

On Google for “top realtors in the woodlands tx”: #1On Google for “top realtors in the woodlands tx”
Climb on Google for “houston realtors”: #21 → #1Climb on Google for “houston realtors”
Climb on Google for “luxury real estate brokerage”: #11 → #1Climb on Google for “luxury real estate brokerage”
Searches where they show up on Google’s first page: 5Searches where they show up on Google’s first page

Google results as of July 23, 2026Visit the live site

AI answers

Named when buyers ask AI who to hire.

How often AI assistants named each business when asked the questions buyers ask in that market.

David Vandeputte, Prominent Keowee's website homepage

73%New site

of the time, AI named them when asked about Lake Keowee homes

David Vandeputte, Prominent Keowee

Lake Keowee, South Carolina

A newly launched site already named in most of its market’s AI answers, and on Google’s first page for its flagship community.

On Google’s first page for

“the reserve at lake keowee vs the cliffs”#1
“the reserve at lake keowee”#3

Visitors from Google reached 5x the previous 28 days.
Their average Google ranking improved from #40 to #28.

AI: last 30 days · Google: July 23, 2026Visit the live site

64%New site

of the time, AI named them when asked about Los Angeles luxury homes

Antola Coastal Group

Los Angeles, California

A new coastal site with an early page-one result in a crowded luxury market.

On Google’s first page for

“top 50 most expensive neighborhoods in los angeles”#1

Visitors from Google rose 35% over the previous 28 days.

AI: last 30 days · Google: July 23, 2026Visit the live site

Ashley Smith, Dream Smith Realty's website homepage

60%

of the time, AI named them when asked about Lake Lanier and Atlanta homes

Ashley Smith, Dream Smith Realty

Lake Lanier and Metro Atlanta

Named steadily when buyers ask AI about Lake Lanier and Metro Atlanta real estate.

On Google’s first page for

“golf course homes lake lanier”#3
“lake lanier real estate market report”#9

AI mentioned them 234 times and pointed to their website 113 times in 30 days.

AI: last 30 days · Google: July 23, 2026Visit the live site

13%

of the time, AI named her when asked about New York homes

Tracie Golding

New York City

An early snapshot in one of the hardest markets in the country, across six AI tools.

All six AI tools knew who she is when asked about her by name.
150 site pages and four expert articles were live as of June 30.

AI results as of July 1, 2026Visit the live site

Google

Climbing the results AI reads from.

Google's AI answers lean on the same search results, so first-page rankings still matter. Rankings and visitor growth come from each site's own Google data.

on Google when people search “telluride”

Mountain Rose Realty

Telluride, Colorado

Ranking #1 and #2 across its core Telluride luxury market.

On Google’s first page for

“telluride”#1
“telluride real estate agents”#1
“telluride colorado”#2
“telluride realtor”#2
“telluride listing agent”#2
“luxury realtor telluride”#5

“placerville co” climbed from #38 to #10 over 90 days.
The rebuilt site scores a perfect 100 on Google’s speed test for desktop.

Google results as of July 23, 2026Visit the live site

the visitors from Google, compared with the 90 days before

Curated Luxury Homes

Northeast Florida

Showing up for more Northeast Florida luxury home searches.

On Google’s first page for

“tpc sawgrass country club”#2

That’s 800% growth in visitors from Google over 90 days.
The number of times they showed up in Google results each month grew from 510 to 2,660.

Google results as of July 23, 2026Visit the live site

on Google for “luxury real estate agent salt lake city”

Kamee Shrope Realty

Salt Lake City, Utah

Top positions across Salt Lake City and Utah luxury searches.

On Google’s first page for

“luxury real estate agent salt lake city”#1
“real estate companies in utah”#1
“luxury real estate utah”#2
“luxury homes in salt lake city utah”#2

Searches for her own name, “kamee”, climbed from #96 to #1.
Visitors from Google rose 108% over 90 days.

Google results as of July 23, 2026Visit the live site

on Google for “hawaii property tax”

KE Team Hawaii

Big Island, Hawaii

Multiple top-three rankings across Big Island real estate topics.

On Google’s first page for

“kona onenalo”#1
“hawaii property tax”#2
“mauna kea vs mauna lani”#2
“private resort homes hawaii”#3
“oceanfront living on the big island hawaii”#4

“kona village a rosewood resort” climbed from #28 to #3.
“best golf on the big island” climbed from #32 to #7.

Google results as of July 23, 2026Visit the live site

+135%

more visitors from Google than the 90 days before

Caryl Berenato

New York City

Breaking into broad New York City real estate searches.

On Google’s first page for

“upper west side manhattan new york ny”#1
“brownstone building brooklyn”#2
“bond street new york”#2

“real estate agency new york” climbed from #161 to #89.

Google results as of July 23, 2026Visit the live site

Michela Worthington, OwnRVA's website homepage

+104%

more visitors from Google than the 28 days before

Michela Worthington, OwnRVA

Richmond, Virginia

Detailed Richmond guides bringing in more Google visitors and first-page rankings.

On Google’s first page for

“exp realty richmond va”#2
“best rental properties to buy”#4
“windsor farms”#5

Visitors from Google also rose 83% over 90 days.
“richmond board of realtors” climbed from #78 to #41.

Google results as of July 23, 2026Visit the live site

3xNew site

the visitors from Google, compared with the 28 days before

Own It Northwest

Portland, Oregon

A new Portland site reaching Google’s first page for market questions.

On Google’s first page for

“is it a buyer or sellers market”#5
“is it a sellers market right now”#6

That’s 200% growth in visitors from Google over 28 days.

Google results as of July 23, 2026Visit the live site

+71%

more visitors from Google than the 90 days before

Mt Lux Realty

Whitefish, Montana

Whitefish visibility advancing across a competitive market.

“living in whitefish montana” climbed 56 positions, from #74 to #18.

Google results as of July 23, 2026Visit the live site

Top 3

her average spot on Google across the searches tracked

Liz Lavette Shorb

New Jersey and Washington, DC metro

Consistent high positions across DC metro and New Jersey shore searches.

Visitors from Google rose 46% over 90 days.

Google results as of July 23, 2026Visit the live site

How these were measured

Google rankings and visitor numbers come from each site’s own Google data (Search Console) and regular ranking checks, pulled July 23, 2026. A ranking is the average spot for that search over the period shown. Growth compares the latest period with the one right before it.
The AI numbers show how often a business was named when a set list of local home-buying questions was asked across several AI tools over the last 30 days. Doug Leibinger’s figures are from the August 10, 2026 check.
AI answers vary by tool, date, location and person asking. These are point-in-time results for the named businesses, not a guarantee of the same result for yours.

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Real results, with the dates and numbers attached.

From unknown to recommended.

AI named him in 40 of 59 buyer questions, across six AI tools.

In ChatGPT's recommendations within the first 45 days.

Named when buyers ask AI who to hire.

David Vandeputte, Prominent Keowee

Antola Coastal Group

Ashley Smith, Dream Smith Realty

Tracie Golding

Climbing the results AI reads from.

Mountain Rose Realty

Curated Luxury Homes

Kamee Shrope Realty

KE Team Hawaii

Caryl Berenato

Michela Worthington, OwnRVA

Own It Northwest

Mt Lux Realty

Liz Lavette Shorb

How these were measured

AI is already answering questions about your market. Find out whether your business is part of the answer.